Next you need a way to capture the names and email addresses of these visitors.  This is best done with an autoresponder.  There are several different options you can choose from when setting up an autoresponder on your website.  You can get an autoresponder script and install it on your server or have someone do it for you.  An easier option is to go with a company that is in the business of automatic email follow up and use them to run your autoresponder campaigns.

Now a free autoresponder script may save you money to begin with but it will most likely have very limited capabilities and can be time consuming to set up and maintain.  If you are serious about your marketing efforts you will want to use a professional autoresponder service.  Two popular choices are Aweber and GetResponse.

When choosing the best way to follow up automatically with the people on your list you want to pick a service that provides the following key factors:

1.    Ease of use.  It should be easy to set up campaigns, design opt-in forms and put those opt-in forms on your website.

2.    Personalization.  A good autoresponder should provide a way to personalize your follow up emails with the name or other values that are specific to the individual list members so that your emails are more personal and readable.

3.    Ability to test.  You also need an autoresponder service that provides multiple opt-in form styles and campaigns so that you can test which ones work best for you and your list.

4.    Tracking.  It is important also to see which campaigns are performing the best and be able to track how many internal links in your emails are getting clicked on.

5.    High deliverability.  When you create great autoresponder follow up emails you want to make sure they get delivered and read.  A reputable autoresponder will have a double opt-in requirement so that all list members have to confirm that they want to receive your emails.  This helps reduce spam complaints and helps get your emails delivered.

The best autoresponders also provide you with ongoing training on how to market better using follow up emails and are continually bringing you the cutting edge resources to assist you with your marketing efforts.  I personally use Aweber.  It gives me all the features above at a very reasonable cost.  They also have an affiliate program that can pay you a residual income for referring other people to their service.  So not only do they provide a quality service that is invaluable to your business, they can also help you make money as well.

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